If last year the focus was on chatbots, in 2017 we must take a careful look at Artificial Intelligence – AI for short – especially in the field of marketing. What is AI? AI is a scientific branch that aims to reproduce human behaviors and cognitive intelligence thanks to computer science. Supposedly, automated tasks would…
Tag: artificial intelligence
Consultants? Your days are numbered: the chatbots are coming!
The headline at CNET said it all: All hail Mark Zuckerberg, king of the bots. “Zuckerberg,” they wrote, “is betting on chatbots, software powered by artificial intelligence that can perform simple tasks: compose an email, book travel plans or figure out why your cable just went out. Send a text to a chatbot in a…