Today, I was attending the CEO Accelerator Summit from the Silicon Valley Bank held at the Computer History Museum in Mountain View.
The whole day was great, really good insights from successful founders such as Gary Kremen, founder of Match.com, the guy who sold sex.com for $13M. We get also keynotes from Eric Ries who shared his vision of the “Lean Startup” model and an amazing “TED pitch style” from Ron Gutman on the power of the smile… some people said they saw me on stage at this moment, don’t believe them !
The food was awesome, the overall organization was perfect, but the most outstanding pitch was given by Guy Kawasaki in the very first keynote. Guy was chief evangelist of Apple, and so he had known Steve Jobs quite well. He made at first a nice tribute to his former boss and continue on 12 lessons he learned from Jobs.
Here they are :
1. Experts are clueless
Don’t rely on others. Do the thing.
2. Customers cannot tell you what they need
Steve Jobs would had never come with iPhone if he had listened to his customers.
3. Biggest challenges beget the best work
Provide the hugest challenges, to get the most of your team.
4. Design counts !
“Don’t put out crap”. Skin is the product as people see it.
5. Big graphics – Big font
Think of Steve Jobs Keynotes. 60 point font !
6. Jump curves, not better-sameness
Ability to adapt. Pivot and take the good curve. Transform and differentiate.
7. “work” or “doesn’t work” is all that matters
There is no “in between”. Black or White.
8. “value” is different from “price”
Apple products are more expensive cause they are so much valuable.
9. A players hire A players
B players hire C players, C players hire D players etc. Avoid the “Bozo explosion”.
10. Real CEOs demo
If you can’t demo, you can quit !
11. Real entrepreneurs ship
Launch things before its too late.
12. Some things need to be believed to be seen
Believe in the product you are building, before it’s even out.
Bonus “Doing a killer pitch”
- Give metaphor : “our product is like a sun bath on the beach”
- Use dating site style : hot, available and close
- First 30sec. : explain what you do