The sharing economy allows people to conveniently access goods and services in sustainable ways, to engage in new experiences, and to capitalize on greater economic efficiencies. And it is now coming to digital marketing.
Today, brands require marketing professionals with unique skills pertaining to specific industries, countries, languages, cultures, locations, etc. A marketing marketplace introduces brands to a diversity of professionals, which is almost impossible to have — at that kind of scale — in-house. These features benefit both marketers and brands in a number of ways
Read the full article here: https://techcrunch.com/2015/01/17/how-the-sharing-economy-will-impact-marketing/